Developer Daisy

Designing a visual identity for a Website Developer


Daisy was just setting her freelancing business up when she approached me to design a logo for her.

Approachable, professional, and independent were the key elements she wanted to convey.


The logo reflected both her name and the widely associated symbol with websites. It allows the logo to be flexible on applications and is a very apparent visual cue for what she does.

Since working on this branding project, myself and Daisy have begun collaborating on new website projects, including the design and build of this website.


I love the concept Matt put together for Developer Daisy – it’s fun, feminine and codey with just the right nod to both the technical and creative nature of my work. The logo is a triumph: flexible enough to withstand all the bright colours I’m going to throw at it and strong enough to stay recognisable as a standalone piece. I’m so pleased to have nabbed Matt’s designs for my digital brand and I can’t wait to work with him again on future projects.

Daisy, Developer Daisy

Would you like a logo for your company? Yes, please!
See another example